Günümüzde, sosyal medya çeşitli medya araçları içerisinde sıkça tercih edilmektedir. Bu
çalışma da, sosyal medyanın tanımı ve tüketicilerin gıda ürünleri satınalma tercihlerine olası …

This paper reviews how social media has impacted e-commerce and marketing. Social
media has a big role today for companies and consumers. Businesses use it for …

The advent of digital and social media has resulted in noteworthy changes in the advertising
and marketing environment, which have required companies to approach young consumers …

Abstract The revolution of Social Web and mobile technologies has a tremendous impact on
the world today. Noticeably, this revolutionary phenomenon has brought opportunities for …

This study aims at identifying the impact factors of social media marketing on the buying
behaviors' of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed …

With the development of Information and Communication Technologies, social networking
platforms have permeated into every aspect of industries and our lives. This new digital …

The purpose of this empirical study is to identify whether there is any relationship exists
between face book and online advertisement. Facebook, as a social networking site, has …

A company can effectively use the social media to use to sell their brands to their customers
using the social media. Social media can be more effective in communication when …

V magistrskem delu smo proučevali strategije digitalnega marketinga za doseganje ciljne
skupine mladih. Zanimale so nas karakteristike Milenijske generacije ali Generacije Y …

Social media and digital marketing has achieved rapid expansion in the past decade and
has attracted the attention of researchers who analyze its role and effectiveness from a …