Green marketing in the digital age: A systematic literature review

S Alkhatib, P Kecskés, V Keller - Sustainability, 2023 - mdpi.com
This research aims to analyze and synthesize the research articles published over the past
ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The …

[图书][B] Pengantar & Penerapan Internet Of Things: Konsep Dasar & Penerapan IoT di berbagai Sektor

E Erwin, AI Datya, N Nurohim, S Sepriano, W Waryono… - 2023 - books.google.com
Buku" PENGANTAR & PENERAPAN INTERNET OF THINGS: Konsep Dasar & Penerapan
IoT di Berbagai Sektor" adalah sebuah panduan komprehensif yang mengupas secara …

Social Media Micro-enterprise: Utilizing Social Media Influencers, Marketing Contents and Viral Marketing Campaigns to Increase Customer Engagement

E Erwin, YKM Suade, N Alam - International Conference of …, 2023 - atlantis-press.com
Business actors now frequently use social media as a means of both product promotion and
product sales. Today's micro-businesses have benefited from a variety of social media …

[图书][B] Pemasaran Digital: Teori dan Implementasi

E Erwin, RRR Cindrakasih, A Sari, H Hita, Y Boari… - 2024 - books.google.com
Buku" Pemasaran Digital: Teori dan Implementasi" menghadirkan panduan holistik bagi
pembaca untuk memahami dan menerapkan konsep pemasaran digital secara efektif. Mulai …

[图书][B] Pemasaran Digital di Era Society 5.0: Transformasi Bisnis di Dunia Digital

I Ifadhila, AY Rukmana, E Erwin, LPRA Ratnaningrum… - 2024 - books.google.com
Buku" Pemasaran Digital di Era Society 5.0: Transformasi Bisnis di Dunia Digital"
menghadirkan pandangan holistik tentang bagaimana revolusi digital telah mengubah …

[图书][B] DIGITAL MARKETING: Penerapan Digital Marketing pada Era Society 5.0

E Erwin, E Ardyan, A Ilyas, MP Ariasih, F Nawir… - 2023 - books.google.com
Buku" Digital Marketing: Penerapan Digital Marketing pada Era Society 5.0" adalah
panduan komprehensif yang mengeksplorasi peran dan penerapan digital marketing dalam …

[图书][B] Transformasi Digital

E Erwin, AW Pasaribu, NJA Novel, AR Thaha… - 2023 - books.google.com
Buku" Transformasi Digital" adalah sebuah buku yang memberikan wawasan mendalam
tentang perubahan dan adaptasi bisnis dalam era digital. Buku ini ditulis untuk membantu …

SOCIAL MEDIA MARKETING TRENDS: INFLUENCERS'ACCOUNTS FOR SMES PRODUCT MARKETING

E Erwin, E Ardyan, SD Putra - International Journal of …, 2022 - jurnal.stie-aas.ac.id
The existence of influencers' accounts on social media is utilized in public relations
initiatives to position business products so that they can contribute to marketing …

INFLUENCER CONTRIBUTIONS; DOES IT AFFECT MARKETING CONTENT FOR MSMEs' CUSTOMER ENGAGEMENT?

E Erwin, CC Perdana… - International Journal of …, 2023 - jurnal.stie-aas.ac.id
The primary activity for businesses on social media is the creation of content, including both
persuasive and informative content. Influencers are also thought to exist because they aid in …

Effects of Virality: Culinary MSME Brand Orientation in Using Social Media Influencers

SD Putra, E Erwin - Jurnal Mirai Management, 2023 - journal.stieamkop.ac.id
In this study, marketing techniques for MSMEs are examined, including the usage of
influencers to support product brands. However, whether or not viral content is contentious, it …