Cronbach's alpha (α) is a widely-used measure of reliability used to quantify the amount of
random measurement error that exists in a sum score or average generated by a multi-item …

The ready access to and availability of social media has opened up a wealth of data that
marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of …

Why do Americans have such animosity for people who identify with the opposing political
party? Jaime E. Settle argues that in the context of increasing partisan polarization among …

Despite calls to conceptualize credibility as three separate concepts—source credibility,
message credibility, and media credibility—there exists no scale that exclusively measures …

This article provides a review of extant empirical research on ordinary citizens' everyday
political communication, its phenomenology, determinants, consequences, and relevance …

Information systems such as social media strongly influence public opinion formation.
Additionally, communication on the internet is shaped by individuals and organisations with …

The purpose of this research is to broaden the conceptualization of entertainment selection
to identify not only pleasure-seeking (hedonic concerns) as a motivator, but to also …

The spiral of silence theory suggests that those who hold a contrary opinion to the majority
tend to remain silent; however, social media may be flipping this upside down. The majority …

Since Edward Snowden exposed the National Security Agency's use of controversial online
surveillance programs in 2013, there has been widespread speculation about the potentially …

We conducted an experiment to examine individuals' perceptions of enjoyable and
meaningful video games and the game characteristics and dimensions of need satisfaction …