[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study

A Haleem, M Javaid, MA Qadri, RP Singh… - International Journal of …, 2022 - Elsevier
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Investigating the influence of artificial intelligence on business value in the digital era of strategy: A literature review

NA Perifanis, F Kitsios - Information, 2023 - mdpi.com
For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …

Artificial intelligence and corporate innovation: A review and research agenda

S Bahoo, M Cucculelli, D Qamar - Technological Forecasting and Social …, 2023 - Elsevier
Artificial Intelligence (AI) induce corporates to re-design their innovation process. Due to
rapid technological development, synchronization of information systems, and …

[PDF][PDF] Machine learning and AI in business intelligence: Trends and opportunities

JP Bharadiya - International Journal of Computer (IJC), 2023 - researchgate.net
The integration of machine learning and artificial intelligence (AI) in business intelligence
has brought forth a plethora of trends and opportunities. These cutting-edge technologies …

An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce

C Wang, SF Ahmad, AYABA Ayassrah, EM Awwad… - Heliyon, 2023 - cell.com
Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the
past decades. Its fast growth has changed the way consumers do online shopping. Using …

Investigating the impact of international markets and new digital technologies on business innovation in emerging markets

LP Dana, A Salamzadeh, S Mortazavi, M Hadizadeh - Sustainability, 2022 - mdpi.com
International markets and digital technologies are considered among the factors affecting
business innovation. The emergence and deployment of digital technologies in emerging …

The ethical issues of the application of artificial intelligence in healthcare: a systematic scoping review

G Karimian, E Petelos, SMAA Evers - AI and Ethics, 2022 - Springer
Artificial intelligence (AI) is being increasingly applied in healthcare. The expansion of AI in
healthcare necessitates AI-related ethical issues to be studied and addressed. This …

Decoding the data economy: a literature review of its impact on business, society and digital transformation

A Sestino, A Kahlawi, A De Mauro - European Journal of Innovation …, 2023 - emerald.com
Purpose The data economy, emerging from the current hyper-technological landscape, is a
global digital ecosystem where data is gathered, organized and exchanged to create …

Artificial intelligence (AI) learning tools in K-12 education: A scoping review

IHY Yim, J Su - Journal of Computers in Education, 2024 - Springer
Artificial intelligence (AI) literacy is a global strategic objective in education. However, little is
known about how AI should be taught. In this paper, 46 studies in academic conferences …

Machine learning and artificial intelligence use in marketing: a general taxonomy

A De Mauro, A Sestino, A Bacconi - Italian Journal of Marketing, 2022 - Springer
The emergence of consumer-generated data and the growing availability of Machine
Learning (ML) techniques are revolutionizing marketing practices. Marketers and …