Purpose This study explores the present state of research related to omnichannel retail,
investigates retail's different sub-areas and suggests future research directions …

In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …

Building on the service dominant logic, this study explores the effect of online and offline
channel interactivity on consumers' value co-creation behavior (VCB), the mediating effect of …

This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

With an emphasis on digitalization, distribution, logistics, and transportation, omnichannel
retailing is essential in supply chain management (SCM). With this retailing strategy …

Advances in and increased access to mobile technology have prompted businesses to
embrace gamified applications, particularly to enhance customer engagement. Thus, it is …

Grounded on the stimulus–organism–response framework, this study investigated the
mechanism by which channel integration and logistics service influence satisfaction and …

Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …

Purpose This study aims to integrate brand and retailer levels variables to examine the
direct and indirect relationships between omnichannel retailing and consumer engagement …

Firms make large investments in loyalty programs (LPs) to build customer relationships with
customer loyalty as one of their primary goals. Despite the popularity of LPs, their …