The main objective of this study is to examine if companies such as hotels follow the best
practices recommended in digital content marketing (DCM) literature in relation to their …

E-Learning systems are receiving ever increasing attention in, academia, businesses as
well as in public administrations. Managers and employee who need efficient forms of …

본 연구는 여행 리뷰 웹사이트를 이용하는 여행객의 기능적, 쾌락적 인식, 지각된 유용성 및
행동의도 간의 구조적 관계에 관한 것이다. 소비자들은 의사결정 시에 온라인 구전과 같은 소셜 …

The design of conversational user interfaces (CUIs) remains challenging because CUIs do
not follow the conventional ways we conduct graphical user interface (GUI) designs …

High dropout rates and low pass rates are prevalent problems encountered by online
learning platforms. Drawing upon the theory of attention allocation, this study aims to …

The research study examines the impact of enterprise social media (ESM) on employees'
competence through the mediating role of knowledge sharing and the moderating influence …

Günümüzde hiç tanımadığımız kişilerin yaşamlarını en yakınlarından biriymiş gibi
izleyebilmek, günlük rutinlerini takip edebilmek, sabahları tanımadığımız bir sosyal medya …

The purpose of this study was to research the relationships among utilitarian perceptions,
hedonic perceptions, perceived usefulness and behavioral intention. Recently, consumers …

ICT tools have gained particular importance in the English as a foreign language classroom
in order to promote students' interaction, exchange of opinions, negotia‑tion of meaning, or …

Consumer interaction with smart Internet-of-Things (IoT) technologies has recently been
getting a lot of scholarly attention in marketing. Yet, existing research has primarily focused …