Small and medium-sized enterprises (SMEs) are the prime movers of economic progress.
The pace of digital disruption enables SMEs to innovate and flourish by strategically …

The progress of Information and Communication Technologies (ICTs) has been transforming
the tourism sector from the points of views of both industry structure and business practices …

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides
students with an international and systematic approach to hospitality and travel marketing …

Customer relationship management, or CRM, is a management approach that seeks to
create, develop and enhance relationships with carefully targeted customers in order to …

El libro del Marketing Interactivo y la Publicidad Digital recoge todos los conocimientos,
técnicas y herramientas necesarias para saber llegar eficazmente a los leads y clientes a …

" Marketing Research: Tools and Techniques provides a critical introduction to the world of
marketing research as it applies to everyday business. Nigel Bradley shows you how to get …

Social media, especially user-generated content, is a relatively young field of research. A
research community is just forming around the topic. There is no common understanding of …

This study offers a perspective of social media performance measurement techniques
adopted by hoteliers, with a focus on financial returns. The research adopted a qualitative …

Current analytical approaches in computational social science can be characterized by four
dominant paradigms: text analysis (information extraction and classification), social network …

Graphics processors (GPUs) have emerged as an important platform for general purpose
computing. GPUs offer a large number of parallel cores and have access to high memory …