The progress of Information and Communication Technologies (ICTs) has been transforming the tourism sector from the points of views of both industry structure and business practices …
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing …
A Payne, P Frow - The Marketing Book, 2016 - api.taylorfrancis.com
Customer relationship management, or CRM, is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order to …
El libro del Marketing Interactivo y la Publicidad Digital recoge todos los conocimientos, técnicas y herramientas necesarias para saber llegar eficazmente a los leads y clientes a …
" Marketing Research: Tools and Techniques provides a critical introduction to the world of marketing research as it applies to everyday business. Nigel Bradley shows you how to get …
Social media, especially user-generated content, is a relatively young field of research. A research community is just forming around the topic. There is no common understanding of …
This study offers a perspective of social media performance measurement techniques adopted by hoteliers, with a focus on financial returns. The research adopted a qualitative …
Current analytical approaches in computational social science can be characterized by four dominant paradigms: text analysis (information extraction and classification), social network …
S Che, JW Sheaffer, K Skadron - Proceedings of 2011 international …, 2011 - dl.acm.org
Graphics processors (GPUs) have emerged as an important platform for general purpose computing. GPUs offer a large number of parallel cores and have access to high memory …