Menjalankan usaha hanya melakukan produksi saja tidaklah cukup melainkan harus
melakukan pemasaran produk yang optimal. Pelaku usaha yang memasarkan produknya …

Micro and small industries (MSIs) must utilize digital technology if they hope to meet
obstacles and endure in a market that is always evolving owing to technological …

UMKM yang sudah mulai terjun ke digital marketing dan perlu meningkatkan branding
dilakukan dengan dikenalnya oleh mesin pencari supaya bisa selalu muncul teratas di …

Harga merupakan suatu ukuran nilai tukar bisa berupa uang atau barang untuk
mendapatkan suatu produk yang diinginkan. Dalam menentukan harga suatu produk jasa …

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and
service quality on purchasing decisions through a quantitative questionnaire using an …

The emergence of the Internet era has significantly altered society's use of information, and
an increasing number of sectors and companies are beginning their digital transformation …

In the era of the digital economy, cross-border e-commerce is a specific embodiment of
“internet plus international trade.” Based on the promoting policy of “The product lists of …

In the ever-evolving digital landscape, the emergence of internet celebrities, known as
“Wanghong” in China, has revolutionized social media, technology, and commerce. This …

This study delves into multifaceted internal and external challenges posed to vocational
students aspiring to become digital entrepreneurs in Hebei colleges. Library-based research …

This study aims to ascertain the influence of the live streamer's personal charisma,
subjective norms, brand awareness, and premium content on impulsive purchasing …