A growing recognition of the role of attention in decision-making has been driven by both the
technology of eye tracking and the development of models that explicitly incorporate …

Experiments are increasingly moving online. This poses a major challenge for researchers
who rely on in-lab techniques such as eye-tracking. Researchers in computer science have …

Visual packaging elements play a crucial role in influencing consumer behavior in stores.
Front of pack (FOP) formats frequently present images of the product in motion (ie, implied …

Trajectories of attention capture the accumulation of brand utility during complex decision-
making tasks. Thus, attention trajectories, as reflected in eye movements, predict the final …

The context surrounding a consumer decision, such as one's overall budget available for
purchases, can exert a strong effect on the subjective value of a product. Across three eye …

The increasing popularity of neuromarketing has led to the emergence of various
measurement methods, such as webcam-based eye-tracking technology. Webcam-based …

Many decision making theories assume a principle of sequentially sampling decision-
relevant evidence from the stimulus environment, where sampled evidence is dynamically …

As the shopping experience has become more complex (Bonfrer et al. 2022), influenced by
a variety of in-store and external factors, the need for field data that captures consequential …

How do people acquire and aggregate information when making decisions? This question
has been widely studied; however existing theories have not been comprehensively …

This research examines how the choice architecture of tip options used in screen-based
payment collection systems affects consumers' tipping behavior. Eight lab and field …