Encouraging pro‐environmental behaviour (PEB) is an environmental and societal concern.
Encouraging PEB focussing on how consumers see themselves (their identity) has …

The purpose of this research is to critically review the existing literature on responsible
consumption behaviour (RCB) and identify the factors that influence it. Our findings are …

Past research has extensively studied the antecedents and consequences of consumers'
green consumption values, as well as the psychological mechanisms that underlie an …

Gender plays an important role in considerations of sustainable consumption. Not only are
there gender differences in the amount and type of sustainable consumption among women …

At present, consumers in emerging economies are becoming more conscious about
environmental well‐being. Therefore, organizations compete to make their products and …

Sustainable consumption obtains ever‐increasing importance due to pressing social,
environmental and economic issues. Extensive research has proposed the use of social …

Behavior change towards sustainable lifestyles such as adoption of renewable energy
technologies is a significant element in the fight against anthropogenic climate change …

Concern for the environment is widespread and consumers generally hold favorable values
toward green consumption; however, they often struggle to translate these values into actual …

This study contributes to the literature about the application of responsible entrepreneurship
by entrepreneurs and to their contribution to an economic and responsible growth …

In the era of internet-based information, how to promote sustainable low-carbon
consumption by residents through information incentives and social influence is a pressing …