Sustainable competitive advantage (SCA) is imperative for a business landscape, Firms
have to strive hard in developing their very own competitive strategy over their competitions …

In the era of rapid digital transformation, the Internet of Things (IoT) has emerged as a pivotal
technology, facilitating connectivity and data exchange among myriad devices. This …

The main purpose of this study was to examine the association of multiple firm-level
capabilities (ie knowledge management, dynamic capabilities, and management innovation) …

This research is meant to understand the impact of knowledge management on the
development of e-business strategies. The case study which was taken into consideration is …

Integrating customer knowledge management and customer relationship management may
be considered as one of the most important fields of competitive advantage in the third …

Objectives. Marketing practitioners aim to demonstrate their contribution to firm performance.
During last years Marketing Science Institute considered Marketing Performance …

هدف: پژوهش حاضر با هدف تبیین مدل یکپارچه‌سازی مدیریت دانش مشتری و مدیریت ارتباط با
مشتری اجرا شده است تا فرصتی برای بهره‌بردن از نیروی انسانی دانش‌محور و مشتری‌محور با …‎

With the increase in rice production in Thailand, the riceberry is also increasing having
central importance to the market. Riceberry business is growing rapidly in Thailand and …

Tóm tắt Ứng dụng e-CRM hiện đã mang lại lợi ích cho các công ty trong các lĩnh vực kinh
doanh khác nhau, đặc biệt là trong ngành dịch vụ. Mục tiêu của bài báo này là điều tra tác …