The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

Purpose–The purpose of this paper is to classify and organize the accumulated knowledge
about mobile shopping (m-shopping) as revealed in the present literature regarding retail. A …

SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

In the last decade, the use of smartphones has grown steadily. The way consumers interact
with brands has changed owing to the accessibility of internet connection on smartphones …

This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …

Thirty-five percent of US adults own a smartphone and more than seventy-three percent of
the population in South Korea owns a smartphone in the first quarter of 2013. The number of …

The growing adoption of social media has transformed consumption patterns. Mounting
evidence asserts the unnecessary spending as one of the key drivers to influence climate …

The sheer amount of available apps allows users to customize smartphones to match their
personality and interests. As one of the first large-scale studies, the impact of personality …

As mobile technologies continued to advance, a new platform of advertising known as
mobile advertising (m-advertising) has emerged. This study explores factors that influence …