Standard research on social media and its applications has been widely disseminated in
developed nations. But in Sri Lanka, research in this area has been released far less …

Background The rapid adoption and sustained use of social media globally has provided
researchers with access to unprecedented quantities of low‐latency data at minimal costs …

From the outset of the war in Ukraine, extensive crises in many sectors of the world economy
have occurred, with firms offering services and products both online and through physical …

Social media has provided promotion and communication channels for organizations to
reach their target audience efficiently and cost-effectively. Despite wide social media …

Anthropogenic activities over the past few decades have led to increased vulnerability of
environmental and ecological stability on this planet. Accelerated climate change is one …

Due to industry demands and massive applications, the social media landscape is rapidly
expanding. However, in Sri Lanka, analyzing social media data is still considered a young …

The digital era mobilises the world cities with various traits and symbolic resources to brand
the images of the cities through propagation in Social Media (SM) platforms. This work …

In recent years, wineries have incorporated social media into their marketing strategies to
promote their products and services. They offer wineries the opportunity to interact with their …

People use social media platforms like Facebook, Twitter, and blog sites for expressing their
views and criticising the products purchased and movies watched. They use these platforms …

The study analysed the current state of the adoption of social media analytics (SMA)
technology and tools to tourism small and medium enterprises (SME) in Tanzania and to …