Consensus reaching is an iterative and dynamic process that supports group decision-
making models by guiding decision-makers towards modifying their opinions through a …

With the rapid development of “We media” technology, netizens can freely express their
opinions regarding enterprise products on a network platform. Consequently, online public …

With the development of Internet technology, the speed of information dissemination and
accelerated updates result in frequent discussion of topics and expressions of public …

Objective: To explore the law of opinion dissemination and individual opinion evolution at
the micro level, this paper analyzes the influence of variation and oyster on communication …

Opinion leaders (OLs) are becoming increasingly relevant on social networking sites as their
visibility can help to shape their followers' attitudes toward a variety of issues. While earlier …

摘要后真相时代群体立场的对立加剧和媒体公信力的下降导致敌意媒体效应凸显.
为揭示敌意媒体效应对舆论形成的影响, 探究舆论群体和大众媒体之间的互动机制 …

In the era of rapid growth in the short video industry, it is very important to find more accurate
suitable advertising promoters, namely Key Opinion Leaders, to promote the development of …

Social media marketing is a new mode of marketing industry. KOL (Key Opinion Leader)
marketing is a popular way of social media marketing, which is profit-oriented. During the …

Opinion dynamics, which focuses on the opinion evolution process of a group of agents, is
an important problem in Cyber-Physical-Social Systems (CPSS). Although the classic …

The literature on opinion dynamics lacks consideration of the changing states of nodes
during the process of opinion interaction, as observed in the literature on social networks. To …