Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

HG Musa, I Fatmawati, N Nuryakin… - Cogent business & …, 2024 - Taylor & Francis
The technology acceptance model (TAM) is a widely accepted theoretical framework that
explains how users accept and use technology. TAM has been applied in various marketing …

Apple internetwork operating system and Google's Android in sub-Saharan Africa: the mobile internet services dimension

FB Osang - International Journal of Wireless and Mobile …, 2022 - inderscienceonline.com
Technology acceptance model (TAM) was extended to enable the researcher to carry out a
comparative study of iOS and Android in sub-Saharan Africa on mobile internet services for …

[HTML][HTML] A Quantitative Analysis of Autonomous Vehicle Cybersecurity as a Component of Trust

WA King - 2022 - search.proquest.com
Connected vehicles are technologically complex, which makes them vulnerable to cyber-
attacks. Many cybersecurity researchers, white hat hackers, and black hat hackers have …

[PDF][PDF] User Acceptance of Smart Mobile Resources in Vehicular Technologies Based Upon User Experience and

T Bari, M Abualkibash - ieomsociety.org
As society evolves to encompass new formats of mobile technologies. It can be observed in
everyday resources such as vehicular mobile technologies. This is becoming increasingly …