Short videos have become the most-liked medium for Chinese consumers to learn about a
brand's products or services. This paper assesses how short video storytelling shapes …

Consumers' concerns about food safety have recently escalated in many developing nations
as a result of repeated food safety incidents. Many countries, including Bangladesh, are …

Pathogens such as Salmonella, E. Coli, Listeria, and Campylobacter create numerous food
contamination events in the United States throughout the year. Raw Milk when not produced …