In recent years, the rise of e-commerce has prompted the emergence of electronic
marketplaces, or e-marketplaces, which act as intermediaries in the buying and selling …

This study analyzes the preferences and perceptions of consumers in e-marketplaces to
design and guide sustainable business models based on economic, social, environmental …

As the online platform-based market expands, research into the impact of consumer-
accessible information in this market on performance has received significant attention in …

This study systematically reviews the current state of research on the impact of perceived
risk on purchase intention (PR&PI) in e‐commerce to propose an agenda for future …

Abstrak− Industri kuliner di Indonesia khususnya di kota Pekanbaru akan semakin kompetitif
setiap tahunnya. Dengan persaingan yang semakin kompetitif maka para pelaku bisnis …

Considering the increased interest in the role of Social Media Marketing (SMM) of fast-food
brands in encouraging purchase decisions, the current study introduced the stimulus …

The wide urban–rural economic gap, particularly in developing countries, has led to various
problems. To lower the gap, the participation of rural communities in digital business …

The rate of e-commerce (EC) adoption in developing countries is generally lower than in
developed countries. Moreover, little is known about the emotional dimensions of adopting …

The purpose of this study is to examine the direct and indirect impacts of price verification
and product display on satisfaction of online grocery shoppers and their online repatronage …

Purpose In online exchange platforms' sponsored search advertising, the array of product
quality signals within a keyword search results list plays a crucial role in shaping buyers' …