The increase of social media (SM) has led to continuous deviations in how day-to-day
entrepreneurial activities can be carried out. Additionally, studies devoted to SM …

The dramatic growth of the internet has led to the emergence of two important phenomena:
social media and online search engines. In business context, social media is a new …

The increasing use of social media and its ability to aid small and medium-sized enterprises
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …

Digital transformation has profoundly influenced various socio-economic fields and induced
retailing firms to utilize digital innovations to maximize business effectiveness in the digital …

Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …

This research examines the relationship between social media marketing activities and
purchase intention mediated by trust and brand image to confirm the constructs with …

Companies that want to survive in the era of information technology disruption characterized
by hyperconnected business operations must quickly adopt social media technology. The …

Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to
emerging countries' economic growth. However, SMEs have been struggling to sustain their …