This review expands our insight into the ways the required adaptation to digital channels caused by COVID-19 has affected the creation of brand equity through social media …
An uncertain and complex economic environment requires companies to act quickly and reinvent their business strategies. Innovation has emerged as a strategic imperative to adapt …
M Alwan, M Alshurideh - International Journal of Data and …, 2022 - m.growingscience.com
The current research main purpose is to examine the effect of digital marketing on both value creation and customer satisfaction. The literature was reviewed for the relevant …
The aim of this study is to investigate the correlation of using social media on marketing performance, using social media on the ability to innovate, using social media on branding …
There are a range of studies on Dynamic Capabilities (DC) even though the knowledge existing on their measuring/operational implementation remains incipient, with this …
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and …
The use of social media offers tremendous innovation potential. Yet, while current research emphasizes success stories, little is known about how firms can leverage the full potential of …
M Magliacani, D Sorrentino - Museum Management and …, 2022 - Taylor & Francis
This paper explores whether and how University Museums reinterpreted their intended experience during the COVID-19 pandemic shock. To this end, theoretical insights from the …
Social media is gradually transforming diverse business ecosystems due to the limitless capabilities they offer. Given this, emerging businesses across the globe are leveraging this …