This study aims to determine whether using social media such as TikTok, Instagram, and
Facebook can improve the performance of MSMEs if innovation capability is used effectively …

Penelitian ini mengkaji pengaruh penerapan inovasi produk dan media sosial terhadap
kinerja perusahaan keuangan dan juga melihat dampak Covid-19. Populasi penelitian ini …

The COVID-19 pandemic crisis has disrupted the movement of MSME actors in running their
businesses. The use of online media–especially social media–is considered by many to be …

This study aims to review recent writing on the dynamic capabilities view practices of
business firms to examine the concepts and create a more thorough theoretical description …

This study aims to explain the antecedents of B2B customer satisfaction in the
pharmaceutical industry of Jordan. The study mainly investigates the direct role of social …

Résumé Le développement des médias sociaux a engendré l'émergence d'une approche
novatrice de gestion de la relation client appelée CRM social. Cette approche répond aux …

This paper aims to understand the importance of marketing capabilities in using social
media on business performance. The conceptualization was developed based on Morgan's …

This study is aimed at exploring the factors that encourage the use of social media marketing
in Café & Resto sector, as well as to find out its benefits. Using a descriptive exploratory …

Strategic CRM and IT boost CRM efficacy in Chinese banks, according to this study. It
studies how IT adoption, CRM strategy execution, IT integration, and CRM digitalization …

Social media is a communication medium expected to create brand satisfaction and trust. If
we attempt to classify communication patterns and intensity on Instagram media, there are …