This study assesses the influence of cognitive, social, and hedonic use within the
moderating role of enterprises marketing capabilities on the relationship between social …

For businesses functioning in complex environments where destabilizing factors are
exacerbated, ambidexterity, or the ability of an organization to exploit and explore, becomes …

Dinamik yetenekler çerçevesi, özellikle değişimin hızlı olduğu çevrelerde firmaların
sürdürülebilir rekabet avantajını kazanmalarını ve bu avantajı sürdürebilmelerini kaynak …

Buku ini ditujukan untuk para mahasiswa maupun manajer UMKM kerajinan endek. Bagi
mahasiswa buku ini diharapkan dapat dipakai sebagai salah satu referensi untuk …

Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …

This chapter aims to provide an understanding of the factors that serve as catalysts for social
media adoption by public sector firms in Africa. Using the Technology Organisation …

This research investigates the efficacy of employing the Cross-Industry Standard Process for
Data Mining (CRISP-DM) framework to analyze sentiment classification models. The study …

Manajemen dan nilai pelanggan adalah masalah empiris utama dan teoritis dalam
manajemen pemasaran dan manajemen strategis. Namun, belum banyak yang diketahui …

This study aims to investigate the dimensions of customer engagement (CE) in social media
and what theories and methods are employed to scrutinize CE on social media. This study …

Defining “resilience” is not an easy task. There are different interpretations of the concept in
the literature. Even more challenging is the measurement of resilience and the identification …