Social media has become an essential channel for increasing firm value. This study
explores the impacts of social media operation (ie, microblog and short video platforms) on …

With the growing number of social media users, companies are engaging in social media
adoption to take advantage of, and cope with this trend. Previous studies have identified the …

The research aims to investigate the effect of social media marketing on the intention to visit
Cafe & Resto, and to analyze the role of brand awareness as mediation. The research was …

MSME acceleration in Indonesia has an essential role in enhancing the national economy
and contributing significantly to Indonesia's GDP. However, in its implementation, there are …

Social selling is a prominent marketing strategy in this digitalization era. Thus, this research
aims to inspect the moderating role of social media use in the relationship between selling …

In today's economic context, marked by crisis, an external shock can jeopardize the survival
and sustainability of SMEs. Consequently, these firms need to adopt innovative practices …

Tujuan penelitian ini adalah untuk memperkenalkan produk UMKM kuliner Tobato Snacks,
Tobatos Chips, dan Mauas Madu kepada masyarakat guna meningkatkan keuntungan bagi …

This review expands our insight into the ways the required adaptation to digital channels
caused by COVID-19 has affected the creation of brand equity through social media …

The utilization of social media by businesses and consumers has experienced substantial
growth in recent times, which was accelerated by the impact of the Covid-19 pandemic. As a …

Research Objectives-to determine the relationship between market orientation, learning
orientation and marketing performance at three-star hotels in Aceh, either directly or …