Leadership is a complex and ever-evolving concept that has been defined and redefined
over time, especially in this age of digital Darwinism. Digitalization acts as a primary catalyst …

This review deepens our understanding of how COVID-19's mandated digital channel
adaption has impacted social media marketing's ability to build brand equity. We suggest a …

“NEAR EAST UNIVERSITY ” “INSTITUTE OF GRADUATE STUDIES ” “DEPARTMENT OF
BUSINESS ADMINISTRATION ” “MODE OF COLLABO Page 1 “NEAR EAST UNIVERSITY” “INSTITUTE …

Crisis situations such as the current Covid-19 pandemic have had a major impact on the
management of MSME businesses in many places. The Covid-19 pandemic crisis has …

O presente estudo tem como objetivo discutir a relação entre a inovação tecnológica e o
desempenho nos Meios de Hospedagens das regiões turísticas do Estado do Rio de …

The purpose of this study is to determine the impact of gastronomic festival attributes and
customer engagement on customer delight as measured by the Customer Value …

The internet transformation over the past decade has changed the way businesses and
consumers communicate. Instead of face-to-face transactions, businesses can now interact …

Metod: I denna uppsats tillämpades en kvalitativ forskningsansats där det empiriska
materialet samlades in genom en flerfallsstudie. Denna flerfallsstudie bestod av sex företag …

Bu tez çalışmasının amacı, firmaların kapsamlı bir teknolojik yeniliğe yönelik cevap verme
davranışlarının ne olduğunu, söz konusu davranışların firmaların dinamik yetenekleriyle …

Thailand's southern area is home to the city of Pattani. It serves as Pattani's provincial
capital, located in Thailand's Deep South (Intanee et al., 2023). The history and cultural …