Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …

A meta-analysis examined the role of online trust in business-to-consumer e-commerce. The
analysis of 16 pairwise relationships derived from 150 empirical studies involving online …

In order to meet consumer expectations for consistent, uniform, integrated services and
experiences across multiple retailing channels, many retailers have tried to create an omni …

Nowadays, companies know that keeping customers engaged is essential to increase their
loyalty. The main goal of this study is to understand the impact of gamification and reputation …

Generational theory posits that generational cohorts develop similar attitudes and beliefs.
Gen Y, Millennials, will become the largest customer segment for hotels worldwide. This …

The objective of this study is to examine the user's adoption aspects of autonomous vehicle,
as well as to investigate what factors drive people to trust an autonomous vehicle. A model …

The proliferation of fake and paid online reviews means that building and maintaining
consumer trust is a challenging task for websites hosting consumer-generated content. This …

Chatbots on social networking sites are a recent innovation in computer-mediated marketing
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …

A critical issue faced by marketing practitioners today is orchestrating strategies that provide
a smooth consumer experience in an omni-channel environment. The extant literature offers …

This study uses Hofstede's cultural dimensions theory to explain variance in consumer trust
in e-commerce. We model trust as a combination of a consumer's disposition to trust and …