There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …

In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

While there has long been public concern over the use of artificial/synthetic food colors, it
should be remembered that food and drink products (eg, red wine) have been purposefully …

People tend to associate abstract visual features with basic taste qualities. This narrative
historical review critically evaluates the literature on these associations, often referred to as …

The effect (s) of visual cues and their crossmodal correspondences in the context of food
packaging have been increasingly researched over the last two decades. This study …

This narrative historical review examines the wide range of approaches that has been
trialled/suggested in order to reduce the consumption of salt. While sodium is an essential …

The effects of color and typeface on people's taste expectations have been well documented
in the literature on crossmodal correspondences. However, research on the interaction …

This research explores the cross-modal correspondence effect of ambient color on people's
taste perception in virtual reality (VR). To this end, we designed and conducted two …

Previous research has shown that people can generate expectations regarding the color of
a food packaging labeled with a certain flavor based on the color-flavor associations …

Consumers are looking to experience as many interesting culinary combinations as
possible, and there is a growing tendency to associate wine with various foods. Although …