This is the first quantitative systematic literature review to identify cutting-edge studies and
research gaps in the field of interactions between tourists. A Systematic Mapping Study …

This research aims to explore the determinants of users' satisfaction and loyalty towards
ChatGPT while also investigating ethical concerns related to the usage of the artificial …

Despite growing insight into customers' brand experience, its effect on brand evangelism, or
a customer's intense brand support behavior, remains tenuous, exposing an important …

This study explores the benefits and risks of the blind box selling strategy, a unique type of
marketing approach wherein consumers purchase a package from a retailer without …

Destination evangelism is regarded as one of the prominent concepts playing a crucial role
in the tourism marketing field in recent years. However, little attention has been given to …

This research aims to understand evangelism in the ecosystem of social media-based travel
communities (SMTCs). Further, crucial constituents of evangelical behavior in SMTCs setting …

Purpose The intense competition among restaurant brands made it difficult to retain and
engage customers. Service innovation can play a vital role to serve this purpose, however …

Purpose This study aims to investigate the critical role of online brand community (OBC)
engagement and brand evangelism: the role of age, gender and membership number …

Purpose Hotel servicescapes have been extensively examined in the literature; however,
there has been less attention on green servicescapes that attract consumers to visit green …

Purpose This conceptual paper aims to explore government regulatory responses of social
networking platforms (SNP) and tourism destination evangelism. This research draws on a …