This article introduces algorithmic bias in machine learning (ML) based marketing models.
Although the dramatic growth of algorithmic decision making continues to gain momentum in …

This study investigates the literary corpus of the role and potential of data intelligence and
analytics through the lenses of artificial intelligence (AI), big data, and the human–AI …

Integration of digital technologies and public health (or digital healthcare) helps us to fight
the Coronavirus Disease 2019 (COVID-19) pandemic, which is the biggest public health …

The purpose of this paper is to understand the hidden connection between Circular
Economy (CE) and Industry 4.0 in the context of supply chain. The factors responsible for …

Purpose The purpose of this article is to determine the future proportion and variants of
usage of human intellect and artificial intelligence (AI) in entrepreneurship of industry 4.0 …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

In this digital era, data is new oil and artificial intelligence (AI) is new electricity, which is
needed in different elements of operations management (OM) such as manufacturing …

Business analytics aims to enable organizations to make quicker, better, and more
intelligent decisions with the aim to create business value. To date, the major focus in the …

Given innovation's chaotic nature, organizations struggle to make decisions when managing
innovation. Both academics and practitioners hope artificial intelligence can solve this …

In the era of the Internet of Things (IoT), emerging artificial intelligence (AI) technologies
provide various artificial autonomy features that allow intelligent personal assistants (IPAs) …