The rapid growth of technology has given rise to a form of communication unknown to the
business world ie “electronic word of mouth”(e-WOM), which is considered to be an ideal …

As brands increasingly engage in activism, it is critical they communicate messages that
their target audiences perceive as authentic to reinforce their consumer-brand relationships …

The development of communication and information technology makes it easier for
consumers to share their thoughts and attitudes towards a product or service. For this …

Purpose In recent decades, customer experiences (CXs) have gained considerable
attention from both academics and service industries. However, the role of digital …

Drawing on masstige theory, theory of consumption values, and generational cohort theory,
we examine whether product design influences masstige brand passion (MBP). We also …

Purpose This paper aims to examine the relationships between brand equity, customer
satisfaction and cultural distance for a tourism destination. The mediating role of customer …

Purpose This study explored the role of market mavens for young tourists and existential
authenticity for young tourist co-creation experience. It determines intentions to revisit and …

Purpose This paper aims, first, to examine artificial intelligence (AI) vs human delivery of
financial advice; second, to examine the serial mediating roles of emotion and trust between …

Purpose Despite skepticism, consumers rely on online reviews for their purchase decisions.
However, academics mostly argue that skepticism has an inverse relationship with …

Purpose This paper aims to explore whether brand corporate social responsibility (CSR)
initiatives increase consumers' happiness via a mediating mechanism of emotional brand …