In this era of Industry 5.0, businesses worldwide are attempting to gain competitive
advantages, increase profits, and improve consumer engagement. To achieve their goals …

Digital transformation (DT) enables small and medium enterprises (SMEs) in the metal
industry to enhance their resource efficiency and sustainability in a volatile and competitive …

Nowadays, technologies like AI are increasing and changing quickly, and others are
becoming more difficult in common spaces. Consumer trusts very heavily influence its …

Despite the massive growth and benefits of online learning platforms, engaging and
retaining learners showcases a major challenge in the present scenario. There is a dearth of …

In July 2022, the World Health Organization (WHO) declared the rapidly spreading
monkeypox outbreak a global health emergency; in the future, this may cause the closure of …

This study addresses the adoption intention of ANA Chatbot, developed as part of the" Chup!
Jom Sembang Seks"(translated as" Wait a minute! Let's Talk about Sex") campaign in …

This study investigates the affective and performative effects of ludicization, ie, the process of
transforming the original contexts into immersive ludic experiences based on metaphorized …

The Covid-19 pandemic accelerated the need for higher levels of digitalisation in
businesses, acting as a catalyst for the adoption of new technologies such as artificial …

Motivated by the need to better understand the ongoing role of artificial intelligence in
businesses and to shift the focus from a purely technological and algorithmic perspective to …

In the context of digital intelligence empowerment, the digital literacy level of tea farmers has
a significant impact on the intelligent development and transformation of the tea industry …