B Ibrahim - Journal of Promotion Management, 2022 - Taylor & Francis
This research investigates the robustness of the relationship between social media marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
A Emini - Ekonomska misao i praksa, 2021 - pdfs.semanticscholar.org
The main objective of this study was to explore the relationship of social media marketing and purchase intention among consumers in Kosovo as a transition economy. The study …
DO Dastane - Journal of Asian Business Strategy, DOI, 2020 - papers.ssrn.com
This study investigated the impact of digital marketing on the online purchase intention of e- commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
LEC Ferm, P Thaichon - Journal of Retailing and Consumer Services, 2021 - Elsevier
Social media pervades everyday life and firms need to understand what consumer traits antedate participation over these channels. Utilizing social exchange theory (SET), this …
B Ibrahim, A Aljarah, B Ababneh - Journal of Promotion …, 2020 - Taylor & Francis
Social media marketing activities have been grasping considerable attention from marketers and researchers recently, as demonstrated by more research efforts investigating these …
The research analysis of the study was to determine the influence of Social Media Marketing, Service Quality, and eWOM on Purchase Intention (Black Sweet Coffee Shop) …
GR Utami, ME Saputri - Jurnal Riset Manajemen Dan …, 2020 - garuda.kemdikbud.go.id
Purpose-The purpose of this study was to determine the effect of social media marketing on brand loyalty through customer engagement on Tokopedia's Instagram …
Pemasaran dengan memanfaatkan media internet atau electorinc marketing (e-marketing) mengalami peningkatan yang signifikan. Hal ini didukung oleh perkembangan teknologi …
D Adrian, MR Mulyandi - Jurnal Indonesia Sosial Sains, 2021 - jiss.publikasiindonesia.id
Penelitian ini bertujuan untuk mengetahui makna media sosial sebagai aplikasi sosial yang memungkinkan pembuatan, pertukaran, serta berbagi informasi berupa foto dan gambar …