This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …

The main objective of this study was to explore the relationship of social media marketing
and purchase intention among consumers in Kosovo as a transition economy. The study …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

Social media pervades everyday life and firms need to understand what consumer traits
antedate participation over these channels. Utilizing social exchange theory (SET), this …

Social media marketing activities have been grasping considerable attention from marketers
and researchers recently, as demonstrated by more research efforts investigating these …

The research analysis of the study was to determine the influence of Social Media
Marketing, Service Quality, and eWOM on Purchase Intention (Black Sweet Coffee Shop) …

Purpose-The purpose of this study was to determine the effect of social media marketing on
brand loyalty through customer engagement on Tokopedia's Instagram …

Pemasaran dengan memanfaatkan media internet atau electorinc marketing (e-marketing)
mengalami peningkatan yang signifikan. Hal ini didukung oleh perkembangan teknologi …

Penelitian ini bertujuan untuk mengetahui makna media sosial sebagai aplikasi sosial yang
memungkinkan pembuatan, pertukaran, serta berbagi informasi berupa foto dan gambar …