Market, technology, entrepreneurial and learning orientations have attracted major scholarly
interest within their specific streams of literature for some decades. These strategic …

The study assessed the impact of market orientation on performance of small and medium
enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of …

The aim of this paper is to conceptualize the significance of customer-defined market
orientation in creating superior customer value and building long-term customer relationship …

Purpose–This paper aims to provide evidence of the mediating effect of technological and
administrative innovation on the link between market orientation and the economic and …

Purpose–The aim of this study is to examine how market orientation, innovation, and
corporate social responsibility (CSR) jointly impact business performance …

Leadership and organizational culture are considered to be two of the most crucial
organizational elements in order for firms to compete successfully and to gain sustainable …

ABSTRACT Performance of Small and Medium Enterprises (SMEs) has been considered as
one of the most important driving force behind economies of both developed and developing …

Purpose–The study aims to propose four novel constructs of green satisfaction, green
loyalty, green trust and green brand equity. It identifies the role of social marketing …

The performance of small and medium enterprises (SMEs) is considered one of the driving
forces for developing countries like Bangladesh, where the economy has benefitted greatly …

Purpose The main purpose of this study is to examine the synergistic impact of marketing
orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore …