This contribution reviews the vast scope of digital application areas, which shape the digital
marketing landscape and coin the present term “marketing intelligence” from a marketing …

The continuing technological development of the advertising and public relations (PR)
industry and increasing transfer of marketing expenditures from traditional channels to …

The internet has changed marketing education and disrupted the traditional approach to
teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …

Marketing refers to the strategies a company undertakes to promote its brands to its potential
audience. Advertising provides useful venues for marketing to promote a company's …

Pazarlama iletişiminin önemli faaliyetleri arasında yer alan reklam unsuru, tüketicilerin satın
alma dürtülerini harekete geçirmek üzere gerek kitle iletişim mecralarında gerekse çevrimiçi …

Çevrim içi platformların kullanımının artması ile birlikte çok sayıda kullanıcıya ulaşmak için
çevrim içi reklamcılık ağlarının kullanımı önem kazanmaktadır. Çevrim içi video reklamları …

What role does advertising play in product development as part of owned media? For three
years, a capstone advertising campaign course collaborated with STEM courses to form …

Many small business leaders lack social media marketing strategies, which can negatively
affect sales revenue. Small business leaders who fail to increase revenues are at a higher …

Travel and tour to certain locations is categorized as leisure for those who spend their
holiday with their loved one or even on their own. Yet, nowadays, technology becomes a …

Banking leaders who fail to implement social media data-driven marketing strategies lose
opportunities to increase customer market share through customer acquisition and retention …