Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …

Purpose Recent figures show that users are discontinuing their usage of TripAdvisor, the
leading user-generated content (UGC) platform in the tourism sector. Hence, it is relevant to …

Purpose This study aims to examine the factors influencing tourists to share their travel
experiences on social media (SM). Design/methodology/approach An online questionnaire …

In recent years, research on green consumption has grown at an exponential rate. Because
this field of study has seen such rapid growth, research hotspots have been constantly …

The consolidation of Web 2.0 has modified the way people communicate and interact with
tourists. User-generated social media communication continues to increase: to the detriment …

Why people conduct different sharing about their travel is unclear. Understudied areas
include the roles of tourism activity type, tourist well-being, and social context. Under the …

Purpose This study aims to develop a framework to identify the drivers underpinning food
tourists' behavioral intentions (BIs). This framework centers on examining how local food …

In recent years, marketing managers have realized that online reviews are an essential
element in customer decision-making. However, there has been little valid measure of …

This study is conducted to provide a systematic review of the existing publications regarding
the usage of user-generated video (UGV) for travel planning to present insights, highlight the …