Smart technology has been introduced in the tourism industry for several decades. Nature-
based tourism destinations contribute to environmental education and sustainable tourism …

In recent years, with the rapid development of network live streaming, with the popularization
of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in …

Purpose This purpose of this study was to explore two key issues in experiential marketing
from an organizational perspective: the management of “strategic experiential modules” and …

Tourism experience is intangible, heterogeneous, inseparable, and perishable (IHIP) in its
nature (Majeed et al., 2020a) and, thus, is more susceptible to risks, including epidemics …

Purpose This study analyzes the effect of content marketing on women's happiness through
eudaimonia and hedonism factors and the final result on desires and actions taken …

This study extends current understanding of how gender shapes value co‐creation,
perceived service quality and turnover intention within health and fitness clubs. Survey …

This paper aims to examine the impact of social media use on consumers' restaurant
choices. It presents data from a questionnaire developed for examining social media use …

Although user-generated content (UGC) and firm-generated content (FGC) on social media
are vital for firm performance, yet researchers interested in such content have largely …

Creating a creative atmosphere (CA) is the core value of creative tourism. The purpose of
this study is conceptualize a construct of CA in “creative tourism destinations,” as well as to …

Envy is an impactful emotion on consumer behaviors, yet envy is quite complex to be
comprehended due to its two different forms (malicious and benign). Therefore, it is …