[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …
and data sources, improving software's data management capabilities, and designing …
Artificial intelligence in innovation management: A review of innovation capabilities and a taxonomy of AI applications
F Gama, S Magistretti - Journal of Product Innovation …, 2023 - Wiley Online Library
Artificial intelligence (AI) is a promising generation of digital technologies. Recent
applications and research suggest that AI can not only influence but also accelerate …
applications and research suggest that AI can not only influence but also accelerate …
Prerequisites for the adoption of AI technologies in manufacturing–Evidence from a worldwide sample of manufacturing companies
S Kinkel, M Baumgartner, E Cherubini - Technovation, 2022 - Elsevier
Abstract In current discussions, Artificial Intelligence (AI) is ascribed great influence on
production processes. Research on AI has seen tremendous growth in recent years …
production processes. Research on AI has seen tremendous growth in recent years …
AI-augmented HRM: Antecedents, assimilation and multilevel consequences
The current literature on the use of disruptive innovative technologies, such as artificial
intelligence (AI) for human resource management (HRM) function, lacks a theoretical basis …
intelligence (AI) for human resource management (HRM) function, lacks a theoretical basis …
Explicating AI literacy of employees at digital workplaces
This article aims to understand the definition and dimensions of artificial intelligence (AI)
literacy. Digital technologies, including AI, trigger organizational affordances in workplaces …
literacy. Digital technologies, including AI, trigger organizational affordances in workplaces …
Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure
Purpose This article studies the digitalization of corporate communications and the
emergence of communication technology (CommTech). The authors show communicators' …
emergence of communication technology (CommTech). The authors show communicators' …
An authoritative study on the near future effect of artificial intelligence on project management knowledge areas
The purpose of this study is to explore how Artificial Intelligence (AI) might augment the
project management profession in each of the 10 categories of project management …
project management profession in each of the 10 categories of project management …
The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training
Digital communication tools and practices improve the spread and impact of organisational
messages. Quite often, however, they also pose moral problems. This article examines how …
messages. Quite often, however, they also pose moral problems. This article examines how …
Supporting the implementation of AI in business communication: the role of knowledge management
Purpose Although the use of artificial intelligence (AI) has been estimated to be up to 56% in
the last decade, the adoption rate of AI for communication activities is still low. The lack of in …
the last decade, the adoption rate of AI for communication activities is still low. The lack of in …
Artificial intelligence in public relations: role and implications
The term artificial intelligence (AI) is used for various socio-technological approaches and
has been defined in many ways. Still today, most use the term, similar to its inception in the …
has been defined in many ways. Still today, most use the term, similar to its inception in the …