While the use of data in business-to-business marketing is not a new phenomenon, the
digitization and digitalization of business-to-business firms' business models have recently …

Despite the proliferation in research efforts, family firm (FF) internationalization scholarship
suffers from fragmentation, theoretical limitations, and empirical indeterminacy, leaving …

Research Summary We used interviews with elite informants as a case study to illustrate the
need to expand the discussion of transparency and replicability to qualitative methodology …

Many manufacturing companies are adopting servitization as a competitive business
strategy to offer product-service combinations. The ongoing shift to digitalization and …

Vahlne and Johanson (2017) present the multinational business enterprise (MBE) as a new
form of cross-border organization that supersedes the multinational enterprise (MNE). They …

The starting point for this research is that value co-creation is difficult to observe empirically,
whereas actor engagement is observable and thus more likely to be designable and …

Contributing to the scarce literature on how companies can deal with their business model of
digital transition, this work explores the digital transformation (DT) process in small and …

While innovations and new technologies are often pivotal to the long-term prosperity of firms,
such firm-level outcomes emerge from the actions and interactions of organizational …

We examined socioemotional microfoundations of perceived corporate social responsibility
(CSR) and posited that employees' perceived CSR triggers a perception‐emotion‐attitude …

Problemistic search theory, with its roots in the Carnegie School tradition, describes a
behaviorally plausible process by which firms learn from performance feedback. A firm's …