Exploring the intersection of digital marketing and retail: Challenges and opportunities in AI, privacy, and customer experience

J Hutson, K Coble, N Kshetri, A Smith - Confronting Security and …, 2023 - igi-global.com
The objective of this chapter is to examine the impact of emerging technologies, such as AI,
NLP, VR, and AR, on the digital marketing landscape. It highlights the transformative nature …

[HTML][HTML] The cybersecurity mesh: A comprehensive survey of involved artificial intelligence methods, cryptographic protocols and challenges for future research

B Ramos-Cruz, J Andreu-Perez, L Martínez - Neurocomputing, 2024 - Elsevier
In today's world, it is vital to have strong cybersecurity measures in place. To combat the
ever-evolving threats, adopting advanced models like cybersecurity mesh is necessary to …

healthAIChain: Improving security and safety using Blockchain Technology applications in AI-based healthcare systems

N Kshetri, J Hutson, G Revathy - 2023 3rd International …, 2023 - ieeexplore.ieee.org
Blockchain as a digital ledger for keeping records of digital transactions and other
information, it is secure and decentralized technology. The globally growing number of …

SugarChain: Blockchain technology meets Agriculture--The case study and analysis of the Indian sugarcane farming

N Kshetri, CS Bhusal, D Kumar… - arXiv preprint arXiv …, 2023 - arxiv.org
Not only in our country and Asia, but the agriculture sector is also lagging all over the world
while using new technologies and innovations. Farmers are not getting the accurate price …

FinChain: Adaptation of Blockchain Technology in Finance and Business-An Ethical Analysis of Applications, Challenges, Issues and Solutions

N Kshetri, K Miller, G Banerjee… - … of Emerging and …, 2023 - digitalcommons.lindenwood.edu
Blockchain Technology is a distributed database technology that has emerged as a ground-
breaking technology with several possible solutions to critical applications, say from supply …

cryptoRAN: A review on cryptojacking and ransomware attacks wrt banking industry-threats, challenges, & problems

N Kshetri, MM Rahman, SA Sayeed… - 2024 2nd International …, 2024 - ieeexplore.ieee.org
In the banking industry, ransomware is a wellknown threat, but since the beginning of 2022,
cryptojacking, an emerging threat is posing a considerable challenge to the banking …

knowCC: Knowledge, awareness of computer & cyber ethics between CS/non-CS university students

N Kshetri, D Hoxha - 2023 International Conference on …, 2023 - ieeexplore.ieee.org
Technology has advanced dramatically in the previous several years. There are also cyber
assaults. Cyber-attacks pose a possible danger to information security and the general …

algoXSSF: Detection and analysis of cross-site request forgery (XSRF) and cross-site scripting (XSS) attacks via Machine learning algorithms

N Kshetri, D Kumar, J Hutson, N Kaur… - … Symposium on Digital …, 2024 - ieeexplore.ieee.org
The global rise in online users and devices has led to a corresponding surge in cybercrimes
and attacks, demanding advanced technology and algorithms like Artificial Intelligence (AI) …

HNMblock: Blockchain technology powered Healthcare Network Model for epidemiological monitoring, medical systems security, and wellness

N Kshetri, R Mishra, MM Rahman… - 2024 12th International …, 2024 - ieeexplore.ieee.org
In the ever-evolving healthcare sector, the widespread adoption of Internet of Things and
wearable technologies facilitates remote patient monitoring. However, the existing …

Enhancing Security and Privacy in Healthcare: A Conceptual Model

N Yaqub, J Zhang, W Wang - 2023 IEEE International …, 2023 - ieeexplore.ieee.org
The usage of digital devices and systems has observed a rush for communication and
interconnectivity. This usage and trend found substantial application in many fields, such as …