People's expectations concerning the functional properties and efficacy of pharmaceuticals
are influenced by a wide variety of product-extrinsic factors, such as the colour (of both …

The failure of e-books to take over from the traditional print format, as was so confidently
predicted would happen only a few years ago, highlights how there is more to reading than …

Store atmospheres are inherently multisensory and constitute an important driver of
consumer behaviour. The research suggests that background music (as one element of the …

The effects of color and typeface on people's taste expectations have been well documented
in the literature on crossmodal correspondences. However, research on the interaction …

We investigate whether the typeface used to display the purchase amount in the context of
mobile payment influences consumers' awareness of spending. The evidence suggests that …

Drawing from the concept of anemoia, the authors propose a new typology of nostalgia
called vintage anemoia. Vintage anemoia encompasses consumers' positive and nostalgic …

Today, some of the most widely attended concerts are in virtual reality (VR). For example,
the videogame Fortnite recently attracted 12.3 million viewers sitting in homes all over the …

In three studies, we examine the effect of music album artwork on album market
performance and music consumption. Based on the perceptual preference for visual stimuli …

Despite the recognized importance of emotion in learning (Kim and Pekrun in Handbook of
research on educational communications and technology, 4th ed., Springer, pp. 65–75 …

This research utilizes a qualitative descriptive methodology, employing the SOSTAC model
to analyze Art Music Today (AMT). The study follows six structured steps, starting with a …