The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
Online consumer shopping behaviour: A review and research agenda
Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …
retail environment, researchers have studied various aspects of online consumer behaviour …
[HTML][HTML] Creating and detecting fake reviews of online products
Customers increasingly rely on reviews for product information. However, the usefulness of
online reviews is impeded by fake reviews that give an untruthful picture of product quality …
online reviews is impeded by fake reviews that give an untruthful picture of product quality …
[HTML][HTML] Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience
Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …
media, social networking sites (SNS) can be utilized by enterprises to create direct …
Usability and responsiveness of artificial intelligence chatbot on online customer experience in e-retailing
Purpose The rapid evolution in artificial intelligence (AI) has redefined the customer
experience and created huge opportunities for companies to interact with customers using …
experience and created huge opportunities for companies to interact with customers using …
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States
The COVID-19 pandemic brought about an increase in online shopping because of
government-imposed restrictions and consumer anxiety over the potential health risk …
government-imposed restrictions and consumer anxiety over the potential health risk …
The effect of online restaurant menus on consumers' purchase intentions during the COVID-19 pandemic
As COVID-19 escalated globally in 2020, mandated suspension of dine-in services was
instilled to control virus transmission. Restaurants lost billions of dollars, millions …
instilled to control virus transmission. Restaurants lost billions of dollars, millions …
Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence
Potential for the use of mobile wallet is enormous and it is drawing attention as an
alternative mode of payment worldwide. The present research aims to provide important …
alternative mode of payment worldwide. The present research aims to provide important …
Artificial Intelligence of Things (AIoT) enabled virtual shop applications using self‐powered sensor enhanced soft robotic manipulator
Rapid advancements of artificial intelligence of things (AIoT) technology pave the way for
developing a digital‐twin‐based remote interactive system for advanced robotic‐enabled …
developing a digital‐twin‐based remote interactive system for advanced robotic‐enabled …
Impact of online convenience on mobile banking adoption intention: A moderated mediation approach
C Jebarajakirthy, A Shankar - Journal of Retailing and Consumer Services, 2021 - Elsevier
The purpose of this study to investigate the effect of online convenience dimensions on
mobile banking (m-banking) adoption intention using a comprehensive moderated …
mobile banking (m-banking) adoption intention using a comprehensive moderated …