There is an increasing recognition among academics and practitioners that growth hacking
provides a means to bridge the gap between strategy definition and strategy …

This paper analyzes the stimuli used in fashion footwear stores to activate emotions and
drive consumer purchasing decisions. The efficiency of the stimuli launched in a fashion …

Triple bottom line (TBL) is a concept of business which highlights that firms should not
measure their business success based only on their financial performance, but they should …

The identification of digital market segments to make value-creating propositions is a major
challenge for entrepreneurs and marketing managers. New technologies and the Internet …

How to expand an owner's market demand for BIM and fundamentally mobilize an owner's
application enthusiasm is of great significance to the high-quality development and effective …

The construction and inspection of reinforcement rebar currently rely entirely on manual
work, which leads to problems such as high labor requirements and labor costs. Rebar …

Research on tunnel excavation has rarely considered the effect of the tunnel excavation on
a complete building. Therefore, this paper considered a building with a double basement …

Big data technology has been widely used in entrepreneurial research in recent years. To
explore the development trend and fundamental characteristics of big data in …

Network control of autonomous robotic devices involves a vast number of secured data
coding, verification, and identification procedures to provide reliable work of distant agents …

The study tested whether entrepreneurial marketing (EM) can create unique resource
advantages for startups and small firms and compensate for late market entry. The authors …