The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …

The rising trend of online social shopping is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …

Although online retailing is applying livestreaming to promote both hedonic and utilitarian
products, the differential effectiveness of utilizing this tool across the two types of products is …

People tend to alleviate their negative emotions by shopping. Considering the change of
shopping behavior during COVID-19 outbreak, negative emotions are the key contributors to …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

The literature on consumer behavior in Social commerce (SC) shows inconsistencies in the
research findings that might impede their generalizability. Through a meta-analytic study, we …

This study seeks to understand the specific factors on social media that help drive the
intention to purchase fashion‐related products, focusing on the central role of trust. The …

With growing numbers of digital users, social media advertising becomes a vital marketing
channel for attracting and sustaining consumers. Drawing on the heuristic-systematic model …

This study investigates the social support exchange process in social commerce. It confirms
the influence of receiving online social support on giving social support meditated by peer …