Özet Bu araştırma, sosyal medya Influencerlarına duyulan güvenin Z kuşağının seyahat
satın alma öncesi davranışları üzerindeki etkisini araştırmayı ve analiz etmeyi …

As the role of artificial intelligence (AI) agents in information curation has emerged with
recent advancements in AI technologies, the present study explored which users would …

Over the last decade, research on social commerce has grown exponentially, reflecting the
widespread adoption of social commerce strategies and practices. Social commerce …

Purpose By integrating the Uses and Gratifications Theory and Flow Theory, this research
seeks to untwine the veiled effects of interactive commerce enhancements (ICEs) …

Global economic development has entered a new normal era, and social commerce
development is very rapid. Social distancing and the slogan of 'stay at home'in the sense of …

Technology, digital advances, and social media are increasingly used to facilitate and
influence online consumer purchasing behavior. Growth at the intersection of e-commerce …

For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of
the products on offer as they are unable to physically test them before purchase. Therefore …

This research aims to investigate the impact of social media influencer's credibility
dimensions (Trustworthiness, Attractiveness, and Expertise), in shaping consumer's …

It is difficult for Small-and medium-sized enterprises (SMEs) to establish themselves in the
market because of their relatively low brand awareness compared with well-known major …

Social commerce is a rapidly growing platform of e-commerce that utilises social media and
online social interaction to build brand awareness and increase sales. Buying and selling …