EWT Ngai, L Xiu, DCK Chau - Expert systems with applications, 2009 - Elsevier
Despite the importance of data mining techniques to customer relationship management (CRM), there is a lack of a comprehensive literature review and a classification scheme for it …
This paper presents an overview of the field of recommender systems and describes the current generation of recommendation methods that are usually classified into the following …
This book provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a …
Advancements in information and communication technology, and online web users have given attention to the virtual representation of each user, which is crucial for effective service …
G Adomavicius, R Sankaranarayanan, S Sen… - ACM Transactions on …, 2005 - dl.acm.org
The article presents a multidimensional (MD) approach to recommender systems that can provide recommendations based on additional contextual information besides the typical …
Intelligence is the ability to learn from experience and use domain experts' knowledge to adapt to new situations. In this context, an intelligent Recommender System should be able …
YH Cho, JK Kim - Expert systems with Applications, 2004 - Elsevier
The rapid growth of e-commerce has caused product overload where customers on the Web are no longer able to effectively choose the products they are exposed to. To overcome the …
Purpose This paper aims to identify, evaluate and integrate the findings of all relevant and high-quality individual studies addressing one or more research questions about …