The last few years have seen a rapid growth of interest amongst researchers in the
crossmodal correspondences. One of the correspondences that has long intrigued artists is …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

This paper questions whether manufacturers can utilize visual packaging cues, in particular
colours and shapes, to communicate the intrinsic attributes of cheeses. While the existence …

The past two decades have seen an explosion of research on cross-modal
correspondences. Broadly speaking, this term has been used to encompass associations …

With increasing interest in multisensory experiences in HCI there is a need to consider the
potential impact of crossmodal correspondences (CCs) between sensory modalities on …

Crossmodal correspondences between visual features (eg, color/shape) and tastes have
been extensively documented in recent years. Visual colors and shapes have been shown …

People tend to associate abstract visual features with basic taste qualities. This narrative
historical review critically evaluates the literature on these associations, often referred to as …

Abstract The Bouba-Kiki effect is the systematic mapping between round/spiky shapes and
speech sounds (“Bouba”/“Kiki”). In the size-weight illusion, participants judge the smaller of …

Surfaces with deformable and shape-changing properties seek to enhance and diversify
tangible interactions with computing systems. However, we currently lack fundamental …

The last few years have seen an explosion of interest from researchers in the crossmodal
correspondences, defined as the surprising connections that the majority of people share …