Generative AI, such as generative pre-trained transformer (GPT), has seen rapid
advancements in recent years, offering a wide range of applications, but it also presents …

Business intelligence (BI) and data analytics are crucial tools that organizations can
leverage to improve their business operations, decision-making processes, and overall …

Metaverse tourism is an emerging concept that refers to the practice of exploring and
experiencing virtual worlds and digital environments. It offers a wide range of immersive …

The importance of ethics practiced by influencers must be considered. Influencers
significantly impact their audience and can shape public opinion, attitudes, and behaviors …

Artificial intelligence has significantly impacted the consumer behavior process in business.
It has revolutionized how companies understand, interact with, and serve their customers …

Marketing intelligence, or market intelligence, refers to gathering and analyzing information
about the market, customers, competitors, and other relevant factors to make informed …

Artificial intelligence can greatly assist accounting professionals in information management,
streamlining processes, and improving overall efficiency. AI-powered software can automate …

Innovative digital marketing strategies are essential for businesses to stay competitive and
reach their target audience effectively in the digital age. Augmented reality and virtual reality …

Currently, there has been a tendency for companies to direct the development of their
businesses following circular economy trends associated with sustainability. European …

Purpose: This research aims to identify positive connections between digital fashion product
value and consumer purchase behavior. The research tries to offer valuable insights and …