A mega sport event involves huge investments in city infrastructure. After the event, the
structures that remain may be an asset to the stakeholders, or they may be a burden. Faced …

How did the Olympics evolve into a multi-national phenomenon? How can the Olympics
help us to understand the relationship between sport and society? What will be the impact …

The Olympic Games have become the world's greatest media and marketing event—a
global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie …

Setting the scene Mobile mega-events such as the Olympic Games or the FIFA World Cup
help to put the organising cities on a global stage and to compete with other so-called global …

Book Introductions should aim to answer three main questions, namely, why the book has
been written (and thus relatedly why it might possibly be of interest to readers), what it is …

Cities and regions around the world increasingly capitalize on a series of events aimed at
optimizing their reach and outcomes. How then can a series of different events be …

Popular culture tourism encompasses a range of expressive practices that attract fans
traveling to destinations associated with their fandom pursuit. However, scholarship on this …

What precisely is a legacy? There is virtue in the concision of this definition:'a tangible or
intangible thing handed down by a predecessor; a long-lasting effect of an event or process; …

The Olympic Winter Games (OWG) stands as a symbol of international cross-cultural
exchange through elite-level sport. As a mega-event with a significant reliance on a specific …

This conceptual article seeks to advance the discourse on the leveraging and legacies of
events by examining the planning, management, and leveraging of event portfolios. This …