Meaning in the commercial world is essential and enigmatic. From product design and
packaging to advertising and retailing, marketers are continually seeking to strategically …

This textbook provides the first foundational introduction to the practice of analysing
multimodality, covering the full breadth of media and situations in which multimodality needs …

As the twenty-first century unfolds, computers challenge the way in which we think about
culture, society and what it is to be human: areas traditionally explored by the humanities. In …

This fourth edition of the bestselling textbook, now available in print, eBook, and audiobook,
has been fully updated, continuing to provide a concise introduction to the key concepts of …

Fazia falta entre nós um volume como este, capaz de dar conta da problemática dos signos
visuais ou audiovisuais em toda sua extensão, profundidade, e variabilidade, ao mesmo …

All of these elements help users gain rapid access to the content of complex systems,
without losing their comprehension as they move through information. As developers …

A theory of HCI that uses concepts from semiotics and computer science to focus on the
communication between designers and users during interaction. In The Semiotic …

Las interfaces nos rodean. Siempre estuvieron ahí. En las máquinas fotográficas y en las
teclas y relojes de la lavadora. En la manija de la puerta de casa y en el cockpit de un …

This thesis examines the potential of videogames as a medium for fostering critical thinking
and discussion about social and personal problems. This analysis focuses on simulation as …

Fictional character is an ontologically ambivalent category—at once a formal construct and a
quasi-person—which lies at the heart of the life of textual fictions of all kinds. Character and …