The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

With the increase in the pace of globalization, SMEs are facing stiff competition from
multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to …

The purpose of this study is to analyze the influence of social media marketing on e-
commerce customer satisfaction and loyalty. This study provides insight into the importance …

This research is intended to measure the influence of Social Media Marketing which uploads
tourist destinations in Banten Province with interest in visiting mediated by perceived value …

This research aims to identify the factors affecting the adoption of Facebook commerce, in
specific the adopted Facebook advertisements for both small and medium enterprises …

The coronavirus disease 2019 (COVID-19) pandemic that struck unexpectedly has
reinforced the need for proper cash flow management by micro-businesses. It may be …

Despite Instagram's popularity among the Y and Z generation consumers, social media
research investigating factors that can influence customer engagement on Instagram …

Era digital saat ini telah membuka banyak peluang penggunaan media digital guna
membantu pemasaran produk maupun jasa. Banyak manfaat dan kemudahan yang …

Lean manufacturing system has been infiltrated in manufacturing sectors across the world.
In fact, Lean manufacturing system is a practice which regards the use of the resources …

This article intends to systematically examine and review the current studies on social media
marketing in the small and medium enterprise sector. The research also intends to …