A critical review of digital marketing

M Bala, D Verma - M. Bala, D. Verma (2018). A Critical Review of …, 2018 - papers.ssrn.com
This paper offers views on some current and future trends in marketing. The content is based
on recent literature and on what is happening in the business world. The paper is based on …

[PDF][PDF] A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic

N Astari - CHANNEL: Jurnal Komunikasi, 2021 - core.ac.uk
This study is about the current trend and upcoming future trends in digital marketing. They
use secondary data, a literature review based on current literature, and studies about what is …

[PDF][PDF] The importance of digital marketing. An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in …

F Khan, K Siddiqui - 2023 - thuvienso.hoasen.edu.vn
The purpose of this exploratory research is to present the perceptions towards Digital
Marketing in Pakistan. This issue has rarely been addressed by the academicians and …

[PDF][PDF] Digital marketing: An influence towards business performance among entrepreneurs of small and medium enterprises

FI Omar, U Zan, NA Hassan… - International Journal of …, 2020 - pdfs.semanticscholar.org
Digital marketing is basically promoting the brand of business products using all forms of
digital advertising mediums as a more interactive and informative alternative. This is in line …

Pengaruh pemasaran digital terhadap prestasi usahawan perusahaan kecil dan sederhana

FI Omar, UMSM Zan, NA Hassan… - E-Jurnal Penyelidikan …, 2020 - ejpi.kuis.edu.my
The availability of internet technology enabling various marketing methods to be done
digitally. Entrepreneurs are encouraged to use this mediums optimally to achieve more …

[PDF][PDF] The impact of digital marketing practices on the organizational performance in the mobile phone companies in Jordan

WAO Mobydeen - Master's Thesis) Near East University Institute of …, 2021 - docs.neu.edu.tr
This study aims to explore the ımpact of dıgıtal marketıng practıces on the organizational
performance in the mobile phone companies in Jordan. Method: The researcher uses …

[HTML][HTML] How long will it delay?: An empirical study on iterative growth of internet word-of-mouth (IWOM)

J Liao, R Li, Y Liao, X Guo - Journal of Organizational and End User …, 2023 - igi-global.com
In the growth process of movie IWOM, the antecedent IWOM has a significant influence on
the subsequent IWOM. IWOM does not form all at once, but iteratively over a short period …

PENGARUH WORD of MOUTH, DIGITAL MARKETING, BRAND AWARENESS TERHADAP COSTUMER LOYALTY PADA ARTIS BARU SEVEN MUSIC INDONESIA

S Minarni, KS Dewi - Jurnal Manajemen dan Bisnis, 2023 - mail.journal.moestopo.ac.id
The development of Indonesian music every year shows considerable growth. Indonesian
music has become a host for music listeners in the country. One of the reasons for this …

[PDF][PDF] Measuring the Perception and Effectiveness of Digital Marketing amongst the Marketing Professionals, an Exploratory Study in Odisha.

B Mallik, KP Pattanayak, D Sahu - Indian Journal of Natural …, 2022 - researchgate.net
The purpose of this exploratory research is to present the perceptions towards Digital
Marketing in Odisha. This issue has rarely been addressed by the academicians and …

Strategic human resource management in digital marketing and business: Birds eye from Indonesian enterprise

S Soekiman - Journal of Infrastructure, Policy and …, 2024 - systems.enpress-publisher.com
Human resources are considered an important resource for companies today because the
knowledge that a person has can be used to become an organisation's competitive …