Over the last couple of decades, community question‐answering sites (CQAs) have been a
topic of much academic interest. Scholars have often leveraged traditional machine learning …

The study investigates the antecedents that affect consumers' acceptance of behavioral
targeting advertising (BTA) services by extending technology acceptance Model 2 (TAM2) …

A growing number of enterprises begin to utilize user-generated content (UGC) to help build
brand awareness and loyalty on social media platforms. Thus, it is important to investigate …

Previous research has examined knowledge seeking behaviors and knowledge contribution
behaviors in online communities, but it is not clear what is the relationship between …

Drawing upon resource orchestration theory, we argue that deploying digitally-driven
business capability aligned with supply chain governance may improve supply chain …

Many firms use social media marketing and implement different message frames as a
strategy to persuade consumers, enhance engagement, and to purchase their products …

Low user participation and less knowledge contribution seriously threaten the sustainability
of online question and answers communities. Although researchers studied the different …

Online communities employ recognition mechanisms to signal their acknowledgment of and
support for the contributions of their members. These endorsements usually take the form of …

The popularity of online paid knowledge platforms offers opportunities for massive
grassroots knowledge suppliers to participate in knowledge sharing services and get …

Apart from the well-recognized popularity and importance of online question-and-answer
(Q&A) communities, the sustainable growth of these platforms is a serious concern faced by …